ABOUT BUTT FURR®
Life is demanding. What you wear afterwards shouldn't be.
Butt Furr® is an American active-lifestyle apparel brand built around a simple idea: comfort should feel incredible.
It all started with one truly different pair of shorts.
Made from our proprietary Microfurr® fabric, Genuine Microfurr® Shorts combine extraordinary softness, lightweight comfort and everyday durability in a garment unlike anything else in your closet.
Our trademark is The Most Comfortable Shorts on Earth!™ But Butt Furr has always been about more than just soft shorts.
THE ULTIMATE AFTERWEAR™
Work. Train. Compete. Travel. Explore. Build. Ride. Fish. Hike. Chase kids. Mow the lawn. Survive another Monday.
Whatever you do, eventually comes the best part:
Afterwards.
That's where Butt Furr comes in.
Slip them on after a workout, a long day at work, a shower, a day on the mountain, a weekend adventure—or whenever you're ready to trade whatever you've been wearing for something ridiculously comfortable.
They're not pajamas. They're not sweatpants. And they're definitely not ordinary shorts.
They're Afterwear™.
Comfortable enough for the couch. Casual enough for the world.
IT STARTS WITH MICROFURR®
The secret is the fabric.
Microfurr® is a proprietary trademarked fabric developed by Butt Furr's parent company, SYH Industries LLC. Exceptionally soft and velvety against the skin, Microfurr is also lightweight, breathable, durable and easy to care for.
It's the kind of fabric that's difficult to fully explain until you touch it. And once you do, you get it. Learn more about Microfurr® →
COMFORT FOR REAL LIFE
Butt Furr shorts weren't designed for one kind of person or one kind of lifestyle.
They're for athletes after the game. Workers after the shift. Travelers after the journey. Friends around a campfire. Families in the backyard. Lazy Sunday mornings. Tailgates. Road trips. Recovery days. Movie nights.
And sometimes they're for absolutely nothing at all.
With sizes for youth through adult 3X and a huge selection of solids, two-color combinations, prints and patterns, there's a Butt Furr for just about everybody—and just about every personality.
Maybe that's why giving someone their first pair is almost as much fun as wearing them yourself.
THERE'S SOMETHING ABOUT BUTT FURR.
Butt Furr has always had a way of affecting people. Maybe it's the name. Maybe it's the incredible softness. Maybe it's simply the permission to loosen up, laugh a little and not take life—or yourself—quite so seriously.
Butt Furr makes people smile.
There's a certain joy in putting on something ridiculously comfortable with a name that's impossible to say without a grin. There's a little boldness in wearing Butt Furr out into the world. And there's nothing quite like watching someone open a Butt Furr package for the first time—the surprise, the laughter, the inevitable touch of the fabric and the “Oh wow... these are REALLY soft.”
That's part of the power of Butt Furr.
It's comfort you can feel, but it's also an attitude: have some fun, be yourself, and don't worry quite so much about what everybody else thinks.
Life has enough serious moments.
Butt Furr doesn't need to be one of them.
WHEN COMFORT MATTERS EVEN MORE
The fun, laughter and irreverence of Butt Furr are a big part of who we are. But along the way, we discovered something else.
The extraordinary comfort of Microfurr could make a difference during times when life isn't quite so carefree.
That realization helped inspire BF Recovery Wear—bringing the softness, generous fit and easy-wearing comfort of Genuine Microfurr® Shorts to people recovering from surgery, injury and periods of limited mobility.
Different circumstances. Same fundamental belief: Comfort has the power to make a day feel a little better. Explore BF Recovery Wear →
SO... WHAT'S IT FURR?
That's entirely up to you.
Furr after work.
Furr after the workout.
Furr after the game.
Furr recovery.
Furr travel.
Furr weekends.
Furr adventure.
Furr doing anything you want, or absolutely nothing.
We make the shorts.
You decide what they're Furr.
REALIZE THE POWER OF THE FURR!™
